The kit, free to take

Slates

A full frame carrying the name and the address. One built to fill the screen during a break, one drawn separately to still read when it is shown small.

• 

  Ad break slate

  Cut it into a video or leave it up during a break. Carries the name, the tagline, what the site covers, and the address.

  1920 by 1080 pixels1280 by 720 pixels

  1920 × 1080 px

  PNGWebP
• 

  Compact 16:9

  For a sidebar slot, a thumbnail, or a card in the corner of a frame. Its own composition rather than the slate shrunk: the tagline and feature row are gone so the name and the address still read at a couple of hundred pixels wide.

  640 by 360 pixels320 by 180 pixels200 by 113 pixels

  640 × 360 px

  PNGWebP

Video and stream overlays

Made to sit on top of your own footage. The grid showing through each preview is the page behind it, not part of the artwork.

• Transparent

  Top strip

  A solid band for the top edge of the frame, so it reads over anything underneath it.

  1920 by 160 pixels1280 by 107 pixels

  1920 × 160 px

  PNGWebP
• Transparent

  Lower third

  Supplied at full frame size. Drop it on the timeline at 0,0 and it lands correctly; there is nothing to position. Everything outside the band is transparent.

  1920 by 1080 pixels1280 by 720 pixels

  1920 × 1080 px

  PNGWebP
• Transparent

  Corner watermark

  For leaving up through a whole video or stream. The plate behind it is only partly opaque, so it does not put a black box in your shot. Take the smaller one for a busier frame.

  560 by 150 pixels280 by 75 pixels

  560 × 150 px

  PNGWebP

Share images

For a post, an embed, or a link preview.

• 

  Link preview card

  The standard link preview size. The right third is kept clear of words on purpose, so it still makes sense when a platform crops it square.

  1200 by 630 pixels600 by 315 pixels

  1200 × 630 px

  PNGWebP
• 

  Square post

  For the feeds that want a square, and for anywhere a preview gets cropped to one. Composed for the shape rather than cropped into it, so nothing sits where an edge might take it off.

  1080 by 1080 pixels540 by 540 pixels

  1080 × 1080 px

  PNGWebP

Posters

The one piece with room to say what the site actually does.

• 

  Poster

  A4 at 300dpi to print, and a portrait version sized for a screen. The one piece with room for the whole pitch: what the site is, what it does, and where to find it.

  2480 by 3508 pixels1080 by 1528 pixels

  2480 × 3508 px

  PNGWebP

Icons

The compass mark on its own, no words.

• 

  Compass mark

  For an avatar, a server icon, or a favicon. Square, with the mark held well inside the frame, so a platform that crops to a circle cuts nothing off. Use the 32 for a favicon.

  1024 by 1024 pixels512 by 512 pixels256 by 256 pixels128 by 128 pixels64 by 64 pixels32 by 32 pixels

  1024 × 1024 px

  PNGWebP

Colors

For matching WoRTool in your own overlay or thumbnail. The type is a transitional serif; the kit is set in Georgia so a render comes out identical on any machine. Click a value to copy it.

A few things to avoid

The only conditions attached to any of this.

• Do not recolor the compass mark or the wordmark, and do not put either on a light background. The artwork is built for the dark ink it ships on.
• Do not stretch anything. Every file is already at the ratio it was drawn for. If you need a size that is not here, ask and one will be made.
• Do not rebuild the logo by hand from the icon plus your own type. Use the files that already carry the wordmark.